Maggie Wolff

Cohort 1

Broad professional audience — content relevant across many roles and functions.

Data scientists who apply statistical and ML techniques to extract insights from data.

Business analysts defining requirements and bridging business and technical teams.

Executive communication — presenting to boards, writing memos, running all-hands, and high-stakes messaging.

Persuading stakeholders, presenting ideas, and getting buy-in across an organization without formal authority.

How to build relationships with the teams you support to unlock more opportunities to create impact from your data projects. 

Former PR Pro Turned Data Scientist

20+ years of experience across data science, analytics, marketing, and PR.

Public Relations Tips for Data Analytics Pros

Junior Analytics Engineer 

Communication has long been a necessary skill for data professionals, but most folks stop with simply data visualization and data storytelling.As a former marketing and PR manager, my seemingly “unrelated” experience has been a huge asset to my career in analytics and data science. We all know how to craft a story with data and create a compelling visualization. But do you know how to craft a story that delivers value to your company? How to build trust to get buy-in? How to create more visibility for your work?PR is necessary for data teams, even if it’s just internal. Does the rest of the company know who you are? Does your team have a good reputation? Are you trusted advisors? Do you have evangelists who tell your stories for you?In this talk, I will share how lessons from my previous career in public relations and marketing can be applied to your work as a data professional.

Increase your impact by building trust and credibility


Change your approach from Passive Reporter to Business Driver 

Balance complex messages with simplicity and transparency

Think about the human behind your work and how to build trust with them

Tactics you can launch immediately to get more visibility

Data leaders who want to increase the impact of their team.

Seasoned data pros who want to build trust with stakeholders.

Aspiring data scientists and analysts who want to wow their future teams.

Learn directly from Maggie Wolff

Maggie Wolff

Courses

Public Relations Tips for Data Analytics Pros